"[Silicon Valley] didn't think a designer could build and run a company. They were straight up about it. We weren't MBAs, we weren't two PhD students from Stanford. being designers they thought we were people who worked for people that ran companies." - BRIAN CHESKY, Co-Founder of AirBNB / via Dezeen
According to a recent report by KPCD, 10 design agencies and 27 startups that were co-founded by designers have been acquired since 2010 by companies like Google, Facebook, Adobe, LinkedIn, Dropbox, and Yahoo. More impressive numbers follow - twenty percent (20%) of the top cumulative-funded VC-backed ventures that have raised additional capital since 2013 have designers as co-founders. Five startups co-founded by designers have raised more than $2.75 billion, and six VC firms have invited designers onto their teams - for the first time - in the last year.
It's clear that as tech matures, the role of design (not just the aesthetic, but the mindset) will continue to be necessary for value creation.
*Though why is the report slide deck poorly designed?